Best Practices in Interactive Marketing How can we get the most out of our online
advertising spend? How can we improve the
performance of our campaigns? How can we
identify our high-value customers? Which
messages will resonate with long-term customers? Which offers will turn prospects into
customers? The good news: these are questions that can be addressed with technology
that exists today. This technology helps you segment your customers, effectively target
content and offers, and test your marketing strategy for relevance and effectiveness on
an ongoing basis. Think Social Influence Marketing in 2008 Is there any doubt that social media exploded in 2007? The astounding growth of Facebook alone forced everyone – not just marketers, but corporations, investors, academia, and media – But the bigger question is how will social media change the way we do business in 2008? In fact, we’re discovering a major shift occurring. The rise of social media is creating a new form of marketing altogether, which we call social influence marketing. The emergence of social influence marketing is one of 10 major social media developments for 2008 that you need to know about now.
Triggered Messaging 101
Are you contemplating taking on behavioral targeting and optimizing customer touch points through triggered email messaging? Take a step back before tackling this animal. While building messaging programs and triggering these from disparate business events is pretty baseline for ecommerce sites, the sheer magnitude of building these programs can be cumbersome to many. Many email teams struggle to achieve baseline reporting on campaign work, now add a layer of messaging that is customized to a 1:1 interaction, potentially customized with variable content and you have the making of a very difficult program to report and manage over time. ...this is why most companies haven’t evolved past text messaging for opt in
messaging, confirmation messages and reminder notices. |
Cool Sites Sheraton Play Breville Concept to Kitchen Kroger Samsonite Black Label AT&T
In the News The Forrester Wave™: Interactive Marketing Agencies, Q42007 Become a Champion in the Eyes of Your Client Hybrids Taking Over the Workforce
Events Digital Media Measurement and Pricing Summit Avenue A | Razorfish
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Mobile's Breakaway Year This year was about mobile as an integrated channel, from a 360-degree marketing perspective. ... we went from 0 to 60, launching mobile programs that leveraged nearly every possible mobile marketing mechanic...expect that to continue in 2008... But digital marketing's about to get even more interesting. ... If 2007 is the year of the third screen, then 2008 will be the year of the fourth screen. Digital signage, the fourth screen, is poised to explode. Key outdoor media players are adding digital inventory at a rapid pace. Hundreds of signage networks and aggregators are popping up and trying to establish dominance or carve out niches.
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, e-mail and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit avenuea-razorfish.com for more information.
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