Dumb Luck About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong. Faced with the prospect of shutting down production (which would have sabotaged his fledgling career), Spielberg decided to shoot the movie differently. You know the rest of the story: his project, Jaws, was one of the most commercially successful films of its time, and influenced the future of movies. Let’s see what a few great artists and athletes can teach us. Online Video Roadmap Part II: Me Media In this second of a three-part series, we look at emerging user behaviors in online video. Unlike traditional media, where content is delivered in time-tailored streams and fixed locations, the Internet introduces inherently new content creation as well as aggregation and discovery behaviors. As we proposed in Part I of this roadmap, users’ actions are sending a resounding message that relevance is key to winning video experiences going forward. With relevance in mind, let’s explore seven key behaviors surrounding online video. |
Cool Sites Mercedes-Benz AMG CNN.com Designer vs. Developer FunShip Island
In the News New Crawling Tool from Avenue A | Razorfish Yields Results Clark Kokich Named CEO of Avenue A | Razorfish Five Questions About Digital Strategy and Analytics
Events Consumer Health World Folio Show MIXX 2.7 2007 Fall Publishers' & Advertising Directors' Conference
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Roadmap to Digital TV Success, Part 1 Is this the death of TV? Overhyped. TV isn’t dead. It’s not even dying. The truth is so much easier; much more eloquent. TV is simply going digital. It is an uncomfortable transition period, to be sure, but in the long run, digital TV will be better for everyone. Consumers will get what they want: great content subsidized by advertising but without the irrelevant and intrusive annoyances. And marketers will have possibly the most powerful and engaging advertising medium that has ever existed: the emotive power of moving images and sound combined with digital’s ability to create rich, immersive brand experiences that are interactive, at the consumer’s control, personalized, relevant and accountable. To help our clients take advantage of this opportunity, we have developed four simple strategies for embracing the power of TV’s digital incarnation.
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com http://www.avenuea-razorfish.com/ for more information. Visit the Workplace Blog to keep pace with news, trends, commentary and events affecting the enterprise workplace and corporate intranets. The blog provides a unique perspective on what's happening in the market and how companies are retooling their intranets to meet the needs of the evolving enterprise workplace.
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