2008 Digital Outlook Report On February 25, Avenue A | Razorfish announced the publication of our annual Digital Outlook Report, which helps our clients discern trends that influence how they invest in digital marketing. The report has grown in stature over the years especially because the news media, bloggers, and analysts consider our $735 million digital media spend to be an industry bellwether. Optimizing the Planet: SEO on a Global Scale Global solutions require the right investment in infrastructure, but the benefits are reaped across both the domestic and international playing fields. The fundamental gain is perspective. When looking beyond the U.S. Web, certain principles remain constant to search. Certain tactics are dependent on the engine, but some things never change. The landscape and players may be foreign, but traditional SEO translates well to the international scene. How do you optimize when you don't know the search language? As with learning a foreign
tongue, there are some subtleties in technique for which there's simply no translation. This
territory is where multilingual SEOs earn their keep.
Social Influence Marketing: Recently, we introduced social influence marketing – or employing social media as part of the entire lifecycle of a marketing campaign, even beyond it. But why does social influence marketing matter to you, and does social influence marketing translate into real digital marketing tactics? The answers to both those questions essentially point to the future of social media for marketers. So let’s examine them carefully...
Sowing Seeds
Why Planning for Experimentation in Emerging Media Pays Off Organizations debate how and when to invest marketing resources in new digital media, such as mobile technology. Emerging media is an empirical science that requires a pioneering approach in order to truly understand all of the factors involved. The debate continues to rage in digital media – is mobile at or near maturity? Is 2008 the year mobile is going to matter? When will mobile media be a truly valuable channel investment for marketers? |
Cool Sites The Wild Snowman Kraft Foods Genetech Levi's Project 501 gourmet.com Visa Beijing 2008 Olympics
In the News Avenue A's Digital Outlook Not So Good for Portals Amnesia Wins Interactive Agency of the Year Fans in a Video Playoff for Laugh at the Web Clips, Then Buy the Gel
Events 2008 Omniture Summit re:think 2008: The ARF 54th Annual Convention + Expo
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Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, e-mail and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit avenuea-razorfish.com for more information.
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