 Dear Slant Subscriber, The new Avenue A/Razorfish relationship has both energized our staff and amplified our offerings. Strategy VP, Jenny Zeszut, gives us the Avenue A/Razorfish Point of View on our unique market position and the Internet's particular prowess as vehicle of choice for mastering both the ART and SCIENCE of breakthrough marketing strategy.   Harnessing the Power of the Customer Evangelist
Satisfied customers drive product sales as they evangelize their purchase decisions to others. It is, however, the coupling of that raw customer evangelism with an integrated marketing strategy that results in truly sophisticated, relevant, and impactful promotional messaging. A World Class Archive: The New York Public Library Online 
Since the first formidable institutions of the ancient Egyptians and Greeks, libraries have had the responsibility to both preserve educational capital and to make it accessible to its patrons. Today, libraries have access to digital technologies that help them to serve countless new audiences in innovative new ways. The Internet is uniquely suited to serving the 21st century library patron, delivering high-resolution image reproduction, electronically searchable copies of books, and providing global accessibility.
|
|
COOL SITES Chips Ahoy! Cookie Guys! New FranklinCovey Site MORE ON AVENUE A/RAZORFISH San Jose State University and Postopia Sites Land International Web Page Awards Blockbuster Launches New Interactive Campaign EVENTS IA-UX Happy Hour New York, NY September 7, 2004 Forrester Consumer Forum New York, NY September 19-21, 2004  September 22-23, 2004 15% Friends of Speaker Discount! shop.org Anaheim, CA October 5-7, 2004 AD:TECH New York, NY November 8-9, 2004 |
 Delivering Solutions at the Speed of Business: Agile Methods / eXtreme Programming Agile Methodology is designed for development projects requiring rapid delivery where requirements are dynamic or uncertain. Benefits to the technology team include improved maintainability of code-base, fewer software defects, and the ability to rapidly adapt to changing business requirements. Benefits to stakeholders include rapid delivery of software to end-users, business priority-driven development, a proven and well documented process, and improved visibility into project progress and status.
Knowledge Management as Organizational Currency
In today’s information-driven economy, the competitiveness of an organization is based as much on the sophistication of its knowledge management practices as it is on traditional differentiators such as product strength, employee talent, marketplace reputation, and partner relationships. As actionable and insightful information becomes the currency of an organization, it becomes even more important to leverage the best people in the development of institutional KM practices.  Avenue A/Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A/Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. For more information, visit us at www.aa-rf.com. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please email us at slant@aa-rf.com. Please send any questions, comments, or concerns to slant@aa-rf.com or mail to: 410 Townsend St. San Francisco, CA 94107. ©2004 Avenue A/Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A/Razorfish and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent Privacy Policy / We protect your privacy. For more information on Avenue A/Razorfish, call us toll free at 877.724.2265 or write to us at info@aa-rf.com |