 Dear Slant Subscriber, In this, our second edition of slant, we are pleased to announce a significant expansion in our service offerings resulting from a definitive agreement for the Razorfish organization to be acquired by aQuantive of Seattle, WA. The new Avenue A / Razorfish relationship means you’ll be getting our slant on a much wider variety of topics that affect your ability to navigate – and master – the ever changing environment of online marketing.   Teens and Tweens Online
They spend $95 billion a year and spend more time online than they do watching TV. But they don’t have careers and many don’t even know how to drive a car. They are teens, and they are ready to buy your products and experience your brand over the online channel -- if you know how to reach them. |
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SITE LINKS Targeting Teens Online Girl Power! MORE ON AVENUE A / RAZORFISH Forrester Cites SBI.Razorfish Market Leadership aQuantive Snares a Fish EVENTS Forrester Consumer Forum New York, Sept 19-21, 2004 eMarketing Association Conference Boston, MA September 22-23, 2004 |
 CMS Secrets Revealed Content is King and customer demand up-to-date and concise information in a timely manner. A well-executed content management system can enhance the user experience, increase self-service levels, and slash authoring and maintenance costs. Find out some lessons learned from past implementations of Content Management Systems by downloading this Avenue A / Razorfish Perspective.
Rich Internet Apps for Revolutionary Interface Design
Online consumers are becoming increasingly sophisticated, more demanding, and less tolerant of cumbersome user experiences. Web analytics research has repeatedly shown that users abandon web sites and applications that provide poor user experiences and excessive steps or waits in the navigation process. The difference between getting and losing business transactions is a matter of providing a more efficient and comfortable experience for the user.  Avenue A/Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A/Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. For more information, visit us at www.aa-rf.com. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please email us at slant@aa-rf.com. Please send any questions, comments, or concerns to slant@aa-rf.com or mail to: 410 Townsend St. San Francisco, CA 94107. ©2004 SBI Group Inc. All rights reserved. SBI.Razorfish is a division of SBI Group. This material contains confidential and proprietary information of SBI Group and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. Privacy Policy / We protect your privacy. For more information on SBI.Razorfish, call us toll free at 877.724.2265 or write to us at info@aa-rf.com |