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The eCommerce Laboratory
Unlike the traditional offline world, your Web site visitors are not captive like those in a grocery store. They don't have to walk to the back of the store to get the milk. They are one click away from your competitor's Web site. And by the way, your competitor is conducting extensive research
attempting to improve the navigation, browsing, shopping, and buying experiences right now.
 The Health Portal Race Despite more inventory available,
media rate inflation appears to be increasing sharply as more and more
advertisers vie for space-particularly in areas deemed "premium" such
as health content areas. In light of these rapid changes, portals are
poised for a fight. And the gloves are coming off. This article discusses
the changing landscape among the large portals and how pharma advertisers
can make the most of the shifts taking place.
The New Knowledge Management Imperative Knowledge management needs to be approached more aggressively from the
perspective of the knowledge consumer. Greater emphasis should be placed on creating a culture
of informal information sharing and increasing the aggregate knowledge IQ of an organization.
For a company to compete more effectively, every employee needs to be more knowledgeable and
educated about every facet of his or her job. Understanding the specific needs of knowledge
consumers and also what broad-based knowledge they require to be more thoughtful, analytical
and innovative is the first step.
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 COOL SITES IN THE NEWS Avenue A | Razorfish Acquires UK-Based Interactive Marketing Agency, DNA Ad Age: Best Interactive Media Agency EVENTS Search Engine Strategies Chicago, IL December 5-8 UPA NY New York, NY January 10 SLANT ARCHIVES |
