avenue a/razorfish slant

Dear {FIRST_NAME},

Looking for that perfect holiday date? How do you feel about spending some quality time with your brand? Strategist Mike Casey asks, "Is Your Brand Dateable?" in this latest
Avenue A | Razorfish point of view on brand differentiation.

Despite the dot-com “bust,” the customer has continued to embrace the Internet. Today, customers have more information available to them about products and services than ever before, and they are comparison shopping across multiple channels –- on- and offline. In tandem, the Internet has matured as a real business channel, proving its ability to drive revenues, cut costs, and strengthen relationships. Smart marketers today are using the online channel as the centerpiece for all customer interaction touch points.

As the dawn of 2005 approaches the promise of rich media is finally becoming a reality. From online advertising to product demos, from e-commerce web sites to enterprise business applications, rich media today can touch almost every aspect of the online experience. Progressive new developments in rich media technology that occurred this year will help dictate how we move forward in 2005.

COOL SITES

timetospa
The ultimate spa and beauty website

Lysosomal Learning
An online resource for patients, families, and physicians

MORE ABOUT US

The Internet Is Hot Again
The New York Times
December 2, 2004

EVENTS

Avenue A | Razorfish SF Open House
San Francsico, CA
December 9, 2004

Search Engine Strategies
Chicago, IL
December 13-16, 2004

Sales & Marketing 2005
Paradise Valley, AZ
January 9-14, 2005

Shop.org First Look 2005
New York, NY
January 18-20, 2005

SLANT ARCHIVES

November 2004
October 2004
September 2004
August 2004

While Customer Relationship Management (CRM) has long been regarded as a necessary but painful remedy by enterprises – made wary by tales of CRM implementation disasters – a few organizations have actually made a success of their implementations. A review of these success stories reveals surprising similarities and exposes a set of best practices that stand out as common threads.

The Internet is fast becoming an important communication medium for nearly every enterprise function. In the rush to develop websites that serve core business drivers across divergent audiences, the representation of knowledge becomes increasingly challenging. A website based on core and supporting metadata aligns the entire organization and its ecosystem of users into the same paradigm, reaping the benefits that occur when everyone speaks the same language.

Avenue A | Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A/Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. For more information, visit us at www.aa-rf.com.

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