"Sophisticated marketers are increasingly demanding that search be better
integrated into their overall digital marketing strategy," observes Harrison
Magun, managing director of newly minted Avenue A/Razorfish Search. The
recently launched aQuantive division is completely dedicated to search
engine marketing (SEM) and now serves as the advertising industry's largest
SEM firm. The November issue of Slant explores the many faces of SEM and
its growing impact on our industry.
  Making Your List and Checking
it Twice: Paid Search Strategies for the Holidays Wallets in
hand, they will be heading to the likes of Google, Yahoo, MSN, Shopping.com,
and others searching for that perfect holiday gift at the best price.
How should you prepare for this holiday season's onslaught of online shoppers?
The answer is simple: Design and implement your strategy now! Here is
a list of 10 tips that will get you through the holidays and ensure a
successful season of happy marketers and, in turn, consumers.
Profit-Driven SEM Strategy In order to survive and remain competitive in the search engine
wars, marketers must not only stand in command of the most sophisticated
SEM technology, but must also employ the right methodologies to their
overall SEM strategy. In order to win, your strategy should rely
on advanced methodologies, possess the right level of expertise, and keep
an eye on the most critical metric of all: profitablity.
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COOL SITES Time Warner Bosch Tools Raritan.com MORE ON AVENUE A/RAZORFISH Business Week Interview with aQuantive CEO, Brian McAndrews EVENTS Macromedia MAX New Orleans, LA November 1-4, 2004 AD:TECH New York, NY November 8-9, 2004 SFIMA Rewards Network Case Study Plantation, FL November 11, 2004 Phocuswright Executvie Conference Hollywood, CA November 16-17, 2004 Search Engine Strategies Chicago, IL December 13-16, 2004 SLANT ARCHIVES October, 2004 September, 2004 August, 2004 |
