 The Time-Shifted Media Movement How can you embrace changing
consumer expectations and As technologies such as DVR, broadband, YouTube, iPod and Slingbox allow viewers to “time-shift” and “place-shift,” old advertising strategies need to be rethought. With new technologies, companies can promote three-dimensional ad tactics, use advertising monies to promote product communities, and plan a timeless set of messages. Why You Should Put Your Consumers in Control Once upon a time, the art and science of marketing was pretty well understood. Brand awareness was built on TV, radio and print. Consumers were a captive audience. So what hasn't changed? The big idea. Great brands are still inextricably linked to great products that express clear, honest promises. Consumers still vote on those promises with their wallets. So how do you convey the big idea in this complex new era? Ironically, it's simple -- hand your brand over to your customer. 
Next Level Unifies User/Provider Opportunity The phrase Web 2.0 by now elicits a broad spectrum of responses from both the digerati and the general public — enthusiasm, distrust and, frequently, confusion. Regardless of where you fall along the spectrum, the underlying cultural and technological shifts of Web 2.0 are profound, evolving and durable. Even after the hype — attendant to all paradigm shifts and potential moneymakers — wears thin, the foundational elements of Web 2.0 will remain and support a radically evolved framework for business, communications, education, entertainment and much, much more. So what exactly is Web 2.0? What is changing and what is staying the same? Visit The Workplace blog (www.theworkplaceblog.com) to keep pace with news, trends, commentary and events affecting the enterprise workplace and corporate intranets. The blog provides a unique perspective on what’s happening in the market and how companies are retooling their intranets to meet the needs of the evolving enterprise workplace.
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