 Embrace Interactive Video Now Interactive video is the most important element of your new media tool kit – more important than blogging, podcasting, or mobile devices. And it’s not just for amateur entertainers or TV broadcasters. Understanding video’s potential for creating interactive, immersive experiences for the digital consumer is the key to unlocking its value for you. Why should you care about interactive video? Quite simply, digital consumers want it. VOD - The Big Picture New directions offered by VOD technology are revolutionizing the ad industry and offering better ways of targeting brand messages and engendering customer loyalty. As consumers increase control over what and when they watch television, advertisers who reward that ownership with engaging, wellcrafted messages will set the new standard for delivering value to their customers. 
Re-Engineering Legacy Applications Object-Oriented Analysis (OOA) has made steady progress as a requirements analysis method, in its own right, and as a complement to other analysis methods. Instead of examining a problem using the classic input-processing-output (information flow) model or a model derived exclusively from hierarchical information structures, OOA introduces a number of new concepts. The 2006 Corporate Intranet Best Practices Report Now Available! Register for your copy of the Avenue A | Razorfish 2006 Corporate Intranet Best Practices Report now! This report provides insights into not only how enterprise intranets are implemented and used but also how they are maturing over time and encapsulates these insights into a proprietary framework. Other best practices and takeways include future investments in the intranet, recommendations on incorporating consumer web innovations, trends affecting the intranet space and insights for intranet managers.
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