avenue a/razorfish slant

“Avenue A | Razorfish has been a brilliant partner both in transforming our brand strategy and in the creation of the vivid new Mercedes-AMG Web site," says Mario Spitzner, Director of Branding, Marketing & Sales for Mercedes-AMG. "This site is a triumph of expert engineering and transforms the online experience into an ultimate automotive experience with AMG’s unique capabilities.” But why take our word for it? Why not take the site for a test drive yourself . . .

Tapping Into the Largest Buying Segment Online: Women

Welcome to the new world of online commerce, where women constitute 63% of shoppers, influence 80% of household spending, and are a big reason why online retail sales grew 24% in 2004. Soon this segment will wield even more clout as Internet-savvy teen females enter the workforce and gain the power of discretionary spending.

SBC.com Case Study
New Customer Experience, Impressive Results

SBC partnered with Avenue A | Razorfish to simplify SBC.com and humanize the online experience with a more personal, welcoming look, feel, and content. Within just two months, SBC has achieved significant results.

COOL SITES

Philip Morris USA
Responsible Marketing Online

FreshLook
Color Contact Lenses

IN THE NEWS

Valuing Online/Offline Integrated Promotions
Snippets From the
AD:TECH Blog

Live Streaming Online
The Buzz on AOL's
Live 8 Webcast

Voices in the Wilderness
The Power of Social Media

EVENTS

eTail
Philadelphia, PA
August 1-4

Search Engine Strategies
San Jose, CA
August 8-11

Shop.org
Las Vegas, NV
September 12-14

SLANT ARCHIVES

Best Practices with Clear Benefits

Despite best intentions, intranets often fail to deliver on the value they promise. Why? Companies take an "if we build it they will come" approach. Too often, intended users don't come. And if people don't use the intranet, it will never deliver value. To drive user intranet adoption, Avenue A | Razorfish employs a user-centered approach to web design and development. Avenue A | Razorfish's best practices are drawn from our decade of experience deploying effective intranets that drive user adoption and value for the technology investment.

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning online advertising media and creative, search marketing services, email marketing, and world-class design and implementation of websites and intranets/extranets. Avenue A | Razorfish operates three regions - East, West and Central - with 11 offices located in major U.S. markets. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, Ralph Lauren, and Wells Fargo. For more information, visit us at www.avenuea-razorfish.com.

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