 Feature: Hotels.com Integrates
Search and Digital Marketing Efforts
Hotels.com, leading online provider of lodging worldwide, recently enlisted Avenue A | Razorfish Search to better integrate their search engine marketing with the online media efforts already driven by Avenue A | Razorfish. By integrating search with the rest of its digital media efforts, Hotels.com will be able to evaluate display media, search, e-mail and website messaging through one consistent analytical lens and more effectively drive traffic and reservations.   The Truth About Broadband
Video Unleashing the Value of an Old Medium in a New Channel Marketers
and their agencies need to consider that some of the cracks in the television
foundation are caused by consumer dissatisfaction, and there's really
no point in re-creating that experience online. Success in the digital
arena is not about a silver bullet, it's silver buckshot--a series of
exposures and interactions that help marketers develop a relationship
with consumers.
Google's Trademark Policy The Open Season on Trademark Bidding In June of 2004,
leading search engine company Google changed its bidding policy to allow
anyone - including direct competitors - to bid on trademarked keywords.
This means that any advertiser can use your trademark brand name as they
see fit, unless you take specific action to protect it.
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COOL SITES Richer, Deeper, Broader Verizon's Broadband Stories XM Radio Online The World's Largest Fee-based Online Music Stream IN THE NEWS Channeling the Customer Integrated Marketing for the Financial Sector From the Tube to the Web Major Sites Looking More Like TV Everyday aQuantive: A 'Stockwinner' Up 173% in 20 Days EVENTS AD:TECH Chicago, IL July 11-12 eTail Philadelphia, PA August 1-4 SLANT ARCHIVES |
