avenue a/razorfish slant

Delivering State of the Art Campaign Management System for On Demand Television Advertising

Avenue A | Razorfish technology partner, Atlas, recently announced the launch of its new division Atlas On Demand. Building from its extensive experience in providing advertisers and agencies with accountable marketing tools for Internet media, the new Atlas business will focus on delivering advertising campaign management and measurement solutions for the emerging On Demand television advertising arena.

Best Practices and Trends to Watch for the
Savvy Email Marketer

The spectrum of quality we see in our inbox each morning is broad. From healthcare to travel services, email messaging can range from an intrusive annoyance to a marketing grand slam--the right message at the right time to the right customer. So how can you improve the power of your email communi-
cations? At Avenue A | Razorfish, we begin by following these 10(+1) Best Practices for Email Deliverability.

Dentyne Case Study
The Online Channel Proves the Ideal Medium
for Reaching Teens

As part of Dentyne's first online effort, Avenue A | Razorfish was commissioned to conduct a test and learn media campaign targeted towards teens aged 13 to 17. An online media plan was developed that aligned the Dentyne brand with key online activities such as music and chat that are popular with trendy, outgoing and socially bold teens.

COOL SITES

Combunox.com
Reaching Medical Professionals Online

DisneyWeddings.com
Love in the Magic Kingdom

IN THE NEWS

Avenue A | Razorfish Ranked
#1 Interactive Agency
Advertising Age Special Report

Ford Sharpens Branding Distinctions with Site Redesign
ClickZ News

EVENTS

OPA's Eyes on the Internet
San Francisco, CA
June 2

Forrester Finance Forum
New York, NY
June 9-10

Marketing Expo
Philadelphia, PA
June 13-14

South FL Tech Alliance
Cypress Creek, FL
June 30

AD:TECH
Chicago, IL
July 11-12

SLANT ARCHIVES

Mapping to Business Goals, Enterprise Maturity and the User Experience

More than just a sales tool, the Internet is increasingly adopted as a broader communication tool by businesses who realize that the value of information multiplies when it is extended more deeply into and beyond the enterprise. Those who invest in user-centric solutions that empower employees and partners to communicate, collaborate, knowledge share and perform business tasks with greater efficiencies are those that receive the greatest benefit from the online channel.

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning online advertising media and creative, search marketing services, email marketing, and world-class design and implementation of websites and intranets/extranets. Avenue A | Razorfish operates three regions - East, West and Central - with 11 offices located in major U.S. markets. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, Ralph Lauren, and Wells Fargo. For more information, visit us at www.avenuea-razorfish.com.

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For more information on Avenue A | Razorfish, call us toll free at 877.724.2265 or email us at info@avenuea-razorfish.com