avenue a/razorfish slant

Decisive Data for Digital Marketers

The 2005 Avenue A | Razorfish Annual Client Summit recently held in Las Vegas, NV proved as insightful as any yet with case study presentations and panel discussions around emerging business challenges(and opportunities) facing today's online marketers. We compiled a list of Vital Signs for the Online Channel from the facts and figures that were dropped over the course of our two days together as some of the country's top digital marketers delved into the reasoning behind what they do.

Consumer Adoption of Mobile Technologies Spells
Growth for Marketers

Without the constraints of time or space, the mobile marketing channel now brings new meaning to the term "direct marketing". Reachable whenever and wherever through mobile technologies, the consumer can now be targeted with intermediated interactive marketing tactics more effectively than with traditional off-line direct mail or online email campaigns.

Taj Hotels Case Study
Five-Star Hospitality Online

With 60 properties in 43 destinations, Taj Hotels is the largest chain of premier hotels in India and South Asia. The company wanted a world-class website that reflects the elegant, five-star hospitality it offers its guests. The Avenue A | Razorfish sophisticated redesign elevates Taj’s website to the high standards of its hotel properties and integrates the site more fully into the overall Taj brand strategy.

COOL SITES

Taj Hotels
Five-Star Hospitality Online

Sun.com
New Sun Now!

IN THE NEWS

Introducing Atlas Rich Media
Already Accepted by Over 250 Publisher Sites

Broadband's Speedy Progress
Ratcheting Up the Power of the Web

EVENTS

Interwoven GearUp '05
San Francisco, CA
May 11-13

Digital Evolution Seattle
Seattle, WA
May 18

Digital Evolution Dallas
Irving, TX
May 24

Forrester Finance Forum
New York, NY
June 9-10

SLANT ARCHIVES

When and Why You Should Make the Leap

While the benefits for corporate IT departments are numerous, the advantages of a portal investment to a business division are not readily apparent. For the business manager, choosing a portal package is not an easy decision. If your portal is delivered for the right business reasons, however, it can bring valuable operational benefits and efficiencies.

Avenue A | Razorfish is the largest independent interactive services firm and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish has offices in 12 US cities and is headquartered in Seattle, Washington. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. For more information, visit us at www.avenuea-razorfish.com.

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