Dear {FIRST_NAME},

To be truly successful in the online retail space, websites need to offer experiences that are based on a real understanding of user behavior. At Avenue A | Razorfish, we've found that the under-
pinnings of exceptional user experiences lie in rigorous user research, strong taxonomy and metadata solutions, and the successful treatment of product display. In this April 2005 edition, get the Avenue A | Razorfish slant on user behavior and purchase decisions in e-commerce.
Emerging Channels in Integrated Marketing Strategy

Changing tastes and demands for convenience are accelerating in the digital age. Lines are blurring between banks, post offices, restaurants, grocery stores, retailers, hotels and airports. Reaching your customers through a kiosk channel can provide valuable points of interaction, bridging the high-tech and high-touch elements of innovative customer relationship management strategy.
Java.com Case Study

Java.com is Sun's first big push into the entertainment portal market. It was an opportunity to do something really mem-
orable, but also an enormous challenge. The brand needed to be injected with a deeper and more identifiable personality that built on Java's current equity in the consumer space (desktop applications and games), but also not dilute its appeal to an existing base of loyal developers.


COOL SITES

Java.com
A compelling site for multiple audiences

Spend Small, Win Big
Visa's new promotional microsite

IN THE NEWS

Online Frontiersman
The iFrontier backstory

Search and Rich Media Tips
Brian McAndrews' Marketing Sherpa interview

EVENTS

Digtial Marketing Conference
New York, NY
Apr 19 - 20

AD:TECH
San Francisco, CA
Apr 25 - 27

TravelCom
New York, NY
Apr 27 - 29

SLANT ARCHIVES


Re-architecture of Legacy Applications

Intense competition, deregulation, mergers/acquisitions and regulatory compliance are forcing IT departments to react speedily to changing business demands. In turn, these organizations in turn find it difficult to respond quickly to business mandates because inflexible, complex and outdated systems preclude timely response. The re-architecture approach is the efficient transformation of existing legacy systems to open, multi-tier environments, preserving core business functionalities while shedding legacy system constraints.
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Avenue A | Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A | Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. For more information, visit us at www.avenuea-razorfish.com.

If this issue was forwarded to you and you would like to become a subscriber, sign up here. Please send any questions, comments, or concerns to slant@avenuea-razorfish.com or mail to: 410 Townsend St. San Francisco, CA 94107. ©2005 Avenue A | Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A | Razorfish and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. Privacy Policy. We protect your privacy.


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