2006 will be the year that art and science are married in digital marketing. As the largest buyer of online media, including search, Avenue A | Razorfish has a unique perspective into the world of digital advertising.

The 2006 Digital Media Outlook provides insight into topics such as search engine marketing, portals, interactive video, emerging media, targeting and performance media, gaming, blogging and wireless advertising.

Say Goodbye to the Web Page
Top five opportunities & challenges to consider

With nearly 60 percent of active Internet users connecting via broadband, businesses are moving away from “web pages” towards rich interfaces that enable immersive customer experiences. This shift brings enormous opportunity to innovate and separate from the pack, but these are uncharted waters and there are some challenges to consider.

We have maxed out the web in its current form, and it’s time for an upgrade. Fast forward to 2005. What had been a group of pages was transformed into fluid experiences blending applications, video, voice, and other data from a myriad of sources. So what are the opportunities and challenges of this paradigm shift?

Humanizing the Digital Experience
Protect Your Biggest Asset Through Email Personalization

As marketers it’s our job to make our customers feel loved, to continuously bring them back, and to evangelize our products and services. To that end, we must humanize the digital experience for our customers. If we don’t, it’s inevitable that one or more of our competitors will.

So how do we do it?

Learn More
  

COOL SITES

Red Bull:
Locally and around the world

Kodak:
One Kodak Lane will inspire you

Nintendo WiFi:
A unique online wireless community

IN THE NEWS

Internet Retailer

DM News

Adotas

DTC Agency of the Year

EVENTS

UPA Boston
Boston, MA
March 2

CBI
Philadelphia, PA
March 6 - 7

Avenue A | Razorfish Client Summit
Miami, FL
March 16 - 18

SLANT ARCHIVES


Intranet Trends to Watch in 2006
Published in CIO Magazine, December 2005

It is paradoxical how much of a difference a year can make. Today, the trends tell a different story... Some of the trends shouldn’t come as a surprise to you, especially if you are an intranet manager in a forward-looking, vibrant company. Other trends, though, will certainly be surprising.
Learn More


Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions – East, West and Central – with offices located in major markets. In addition, the firm’s first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy. For more information, visit us at www.avenuea-razorfish.com.

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