Dear {FIRST_NAME},

As the largest independent buyer of online media, including search, Avenue A | Razorfish has a unique perspective into the multifaceted world of digital advertising. Our recently released 2005 Online Media Outlook report provides insight into topics such as search engine marketing, portals, interactive video, targeting and performance media, gaming, blog and wireless advertising.



Creating Digital Dialogs

Communicating effectively online requires an understanding of both today's online user and the systemic nature of the Internet medium. In addition to setting a contextual framework for key messages, online content can engage users in a digital dialog that advances an organization toward its business goals.
Streamline Your Marketing Operations
with a Marketer's Portal


A Marketer's Portal is a specialized type of portal designed for the corporate marketing department. It centralizes all of the systems and data necessary to facilitate efficient and effective marketing operations. This specialized portal provides a communication platform to improve dialog internally with other marketers, externally with other departments, and outside the company with partners.



Best Practices in Analytics

Today the online channel supports every phase of the Customer Experience Journey and can easily be the only place your customer experiences your brand. As you attract, convert, support, and make loyal your customers, the more you know about them, the more you analyze their behavior at each phase of their relationship with you, the more power you will have to optimize their experience and increase their lifetime value as a customer.
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Avenue A | Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A | Razorfish has offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A | Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. For more information, visit us at www.avenuea-razorfish.com.


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