A New Marketing Landscape

In recent years, the Internet has evolved from a marketing funhouse to an essential part of an organization's integrated marketing plans. Web sites have become the first place that consumers turn for information. Fortune 1000 companies are making big bets online - and as competition increases, the entire landscape has grown in complexity.

The Search for Relevance
This change has also accelerated progress to the point of delivering on the wild-eyed promises of four years ago. Customers are receiving more relevant, segment specific messages online and web sites are extending that relevance through more intuitive and satisfying user experiences. On the foundation of strong creative, data, and analytics, the real potential of the Internet is beginning to emerge - the ability to humanize the digital experience to build stronger, more profitable customer relationships.

The Digital Evolution Conference is for both traditional and interactive marketing executives who are interested in exploring adaptive approaches to keeping pace with change.

Take advantage of this great opportunity to ...
 

• Discuss trends reshaping the digital landscape - privacy, media, search, analytics, video on demand, etc.
  
  

• Explore new interactive opportunities with rich internet applications, personalization, and content management
  
  

• Learn how technology can reduce cycle times and improve the efficiency of marketing operations
  
  

• Learn how to use data to develop relevant insights and adapt in real time to customers
  
  

• Enjoy an opportunity to interact with other attendees at a cocktail reception immediately following the event.

Digital Media Outlook for 2005
presented by Darin Brown, Executive Vice President - Avenue A | Razorfish

After more than a year of impressive growth, momentum and investment are clearly behind the digital media industry. While innovation has created new tools for accountability and measurability, only the most sophisticated marketers have realized the Internet’s intricacies, relying heavily upon customer data and advanced analytics that the Internet so uniquely captures. Although it is yet to be determined how marketers will capitalize on the opportunity that the digital medium has to offer, this discussion will bring clarity to the strategies and tactics worth investing in now, the trends that will lead the space in the future, and the roles that integrated data and technology will play in creating break-through cross-channel customer experiences.

Transforming Marketing Through Technology
presented by Elana Anderson, Principal Analyst, Forrester Research

Marketing executives talk about brand equity, retention, awareness, and share, but it is often difficult to link the money they spend to shareholder value. Additionally, savvier consumer behavior and government legislation is forcing marketers to evolve from a broad-brush acquisition approach to a highly targeted strategy designed to retain, service, and extend customers.

These and other factors are forcing companies to rethink the marketing function – redefining their roles, organization, and processes. Technology is crucial to this transformation. Elana will discuss how success requires a technology platform that integrates marketing programs across channels and lines of business, optimizes customer contacts, tracks customer data, and measures performance across the marketing mix.

Interactive Panel Discussion
moderated by Darin Brown, Executive Vice President - Avenue A | Razorfish