A New Marketing Landscape In recent years, the Internet has evolved from a marketing funhouse to an essential part of an organization's integrated marketing plans. Web sites have become the first place that consumers turn for information. Fortune 1000 companies are making big bets online - and as competition increases, the entire landscape has grown in complexity. The Search for Relevance This change has also accelerated progress to the point of delivering on the wild-eyed promises of four years ago. Customers are receiving more relevant, segment specific messages online and web sites are extending that relevance through more intuitive and satisfying user experiences. On the foundation of strong creative, data, and analytics, the real potential of the Internet is beginning to emerge - the ability to humanize the digital experience to build stronger, more profitable customer relationships. The Digital Evolution Conference is for both traditional and interactive marketing executives who are interested in exploring adaptive approaches to keeping pace with change. Take advantage of this great opportunity to ...   Discuss trends reshaping the digital landscape - privacy, media, search, analytics, video on demand, etc. Explore new interactive opportunities with rich internet applications, personalization, and content management Learn how technology can reduce cycle times and improve the productivity and efficiency of marketing operations Learn how to use data to develop relevant insights and adapt in real time to customers Enjoy a golf experience on the Four Seasons TPC course, home to the Byron Nelson Championship PGA Tour event

REGISTER NOW! Send email to digitalevolution@red-letterday.com or call us at 206.691.9979 To refer a colleague to the event, send us an email with their contact information. Agenda 07:45am     Registration & Breakfast 08:30am     Digital Media Outlook for 2005 09:45am     Transforming Marketing Through Technology 11:00am     Interactive Panel Discussion 12:00pm Lunch 12:40pm Byron Nelson Golf School Clinic 02:00pm Tee Times at Four Seasons TPC Speakers  David Friedman President, Central Region Avenue A | Razorfish Chris Charron Vice President, Research Director Forrester Research Date and Time Tuesday May 24th, 2005 7:45AM - 6:00PM Golf Participation is Optional Location Four Seasons Resort and Club 4150 N. MacArthur Boulevard Irving, Texas  75038 Presented By Avenue A | Razorfish Microsoft Corporation

Digital Media Outlook for 2005 presented by Dave Friedman, President - Central Region, Avenue A | Razorfish After more than a year of impressive growth, momentum and investment are clearly behind the digital media industry. While innovation has created new tools for accountability and measurability, only the most sophisticated marketers have realized the Internet’s intricacies, relying heavily upon customer data and advanced analytics that the Internet so uniquely captures. Although it is yet to be determined how marketers will capitalize on the opportunity that the digital medium has to offer, this discussion will bring clarity to the strategies and tactics worth investing in now, the trends that will lead the space in the future, and the roles that integrated data and technology will play in creating break-through cross-channel customer experiences. Transforming Marketing Through Technology presented by Chris Charron, Vice President, Research Director, Forrester Research Marketing executives talk about brand equity, retention, awareness, and share, but it is often difficult to link the money they spend to shareholder value. Changing consumer behavior, digital technologies, and new marketing formats are forcing marketers to evolve from a broad-brush acquisition approach to a highly targeted strategy designed to retain, service, and extend customers. Chris will discuss how technology is evolving the discipline of marketing, which new skills are required to be successful, how marketers can build a bridge with their partners in IT, and which technologies are needed to execute successful campaigns. Interactive Panel Discussion moderated by Dave Friedman, President - Central Region, Avenue A | Razorfish

	Dave Friedman President, Central Region, Avenue A | Razorfish As president of Avenue A | Razorfish’s Central Region, Dave is responsible for the growth and profitability of the Midwest presence, overseeing relationships with industry-leading clients such as Dell, JC Penney, Kraft, Sears, and Maytag. Dave is also instrumental in the strategy and development of Avenue A | Razorfish’s unique technology-based marketing solutions for the consumer products and retail industry. These solutions target industry specific issues such as web consolidation, integrated marketing, process digitization, and channel demand growth.   Dave is a frequent speaker at industry conferences, and is the author of several articles on the impact of E-Commerce in the consumer goods industry. Dave holds a BA from Cornell University and an MBA from the University of Chicago Graduate School of Business
	Chris Charron Vice President, Research Director, Forrester Research As vice president and research director of the Devices, Media, & Marketing team at Forrester, Chris leads the exploration of how the Internet is changing consumer behavior in the media, entertainment, consumer electronics, Internet access, mobile, and advertising industries. His current research agenda focuses on online business models for media companies -- specifically online subscriptions, Internet advertising, and commerce -- as well as digital asset management for both media companies and marketers. In his six years with Forrester, Chris has authored or coauthored more than 100 research articles, including landmark reports "Migrating Users From Free To Paid," "Don't Go Broke Managing Digital Assets," "The Great Portal Shakeout," "Mastering Marketing Measurement," "Goodbye To Classifieds," and "The Content-Commerce Collision."

About Avenue A | Razorfish Avenue A | Razorfish is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. For more information, visit us at www.avenuea-razorfish.com. About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information, please visit us at www.microsoft.com. © 2005 Avenue A | Razorfish. All rights reserved.